One identity.
Every expression.
A recognisable visual language across your logo, typography, colours, guidelines and digital touchpoints.
Explore Bright’s signature and colour expressions in the live journey.
Explore the identity
Websites. Products. Brands.
THE PURPOSE
A distinct identity. One visual language.
Identity is more than a logo in a corner. The wordmark, colour, type, imagery and applications need to feel like the same business, from the first impression to the smallest interface detail.
WHAT WE SHAPE
The details
make the difference.
The final deliverables are agreed in the project scope. These are the areas the discipline can connect.
Brand discovery and visual direction
Identity concepts and selected direction
Logo system and agreed variations
Typography and colour system
Digital applications and examples
Practical brand guidelines and master artwork
Understand the business and desired impression
Explore a focused visual direction
Develop and refine the identity system
Apply it to the agreed touchpoints
Prepare artwork and practical guidelines
A USEFUL STARTING POINT
The business story, audience, existing brand assets, reference directions and any naming or usage restrictions.
Tell us about your projectA CLEAR SCOPE
Naming, copywriting, illustration, photography and additional applications are included only when agreed. Identity exploration does not imply an unlimited number of concepts.
View the client brief (English PDF, 6 pages)Something in mind?
Let’s make itdifferent.