One identity.
Every expression.
Bright’s wordmark, Manrope typography and charcoal–citron colour system, connected through the “It’s.all.” signature. The original wordmark remains intact across the identity’s different expressions.
Try the coordinated identity treatment in Bright Unfolds.
Open the identity experience
THE INTENTION
Connect the existing wordmark, colour palette, typography and secondary signature into a coherent digital identity.
Use charcoal to frame, citron to emphasise and Manrope to communicate. The signature complements the original logo; it does not replace it everywhere.
EXPLORE THE IDEA
Try the interaction.
Explore the working concept. Use the controls to see the design in action.
BRIGHT / SIGNATURE SYSTEM01—02
Websites. Products. Brands.
MANROPE / REGULAR + SEMIBOLDDesigned to belong together.
Something in mind?
Let’s make itdifferent.